Tag Archives: the web

OxIS 2011 Report

In the history of communication technology the Internet is a relatively new communication tool which has enabled the wide-spread adoption and use of Web 2.0 technologies over the last decade. The changing behaviour of users during this period has been the subject of many academic discussions and much qualitative and quantitative data has been produced in support of this. One such organisation is the Oxford Internet Surveys (OxIS) which has been producing data about the web bi-yearly since 2003. Yesterday OxIS released its 2011 report at the salubrious setting of the Strangers Dining Room in the House of Commons. I was lucky enough to be at the launch and heard many speeches about its findings. The report can be downloaded here.

The main focus of the report is the rise of what they call the ‘Next Generation Users’ in Britain defined as firstly, the increasing proportion of users who use portable devices to access the Internet and secondly, users who have and use multiple digital devices. Internet access via mobile devices has doubled from 24% in 2009 to 49% in 2011. The report states that “next generation users are not evenly distributed, but have higher incomes, indicating a new digital divide in Britain and most certainly in other nations”. It also indicates that “more than a quarter of the British population [is] without access to the Internet” (p.5).

On the subject of content production the report shows that “next generation users are more likely to be producers than are first generation users who focus more on consumption rather than production” (p.5) This is illustrated with an accompanying graph.

There is certainly useful data in this report relating to my research. Information gathered for the report shows the next generation of users are not solely made up of the youth of the digital age but are from all age groups although people of retirement age are less like to fit into this type of user. The age demographic of next generation of users is, therefore, “not simply a function of youth or age cohorts” (p.7) the report suggest.

My Big Five Oh!

I had decided to have a big party for this event back in January. The venue I had booked needed to take around £2,000 behind the bar so I needed about 150 people to attend for me to not have to fork out for any shortfall. I’ve spent lots of time using email, social networking sites and the web to contact with as many friends and acquaintances as possible and direct them to an invite on my website.

The ease of connecting and inviting people was much easier than ten years ago at my 40th when I just handed out tickets. It also enables much more fun and communication with others. I also sent out a party itinerary last week as a reminder too.

There was a big turn out with the two floors of the venue heaving by 9 o’clock. It gave me a personal example of the power, ease and economical value of digital communication. Today I sent out a big thank you animation to everyone who came as a final gesture. On reflection I like the thought that this process of inviting and advertising my party used the virtual-ness of the internet to connect my community of friends and re-connect old friends in a real world setting. It got them to come to a venue and enjoy face-to-face communication, dancing and drinking via online communication.