Campaign video promo at Middlesex University


Above is a video promo I made to highlight the development of skills and experience gained by students during the campaign section of Introduction to Media and Society module at Middlesex University. As part of my new role as module leader , I revamped the content and introduced two new partnership organisations the campaign planning section of the module so that students would have experience of working with ‘real’ clients. A briefs were set by the organisations, Allia and Friends of the Earth to produce awareness campaigns. The project lasted 10 weeks and during this period students presented twice to the client, first as a pitch in early February and then presented their campaign proposals at the end of March. Feedback from students was very positive, particularly among Advertising, PR and Media students.

YouTube Conference presentation – “Hello, YouTubers”

I recently gave my YouTube Conference presentation at Middlesex University entitled, “Hello, YouTubers” – Geriatric1927 and the deployment of self-created content and online sharing in retirement. In the United Kingdom, the retired population is rising and statistics show that growing numbers are using digital technology and the internet for more than search functions and buying goods online. Indeed, a small number are creating and sharing self-created content on platforms such as YouTube. This is a section of society often ignored in qualitative internet research. This presentation case studies the retired vblogger, Peter Oakley, who was interviewed as part of a wider examination into how retirees create and share content on the internet.  Continue reading