And so to the last day of Social Media Week London. I only made it to two events on the final day. First was The Future of being Social hosted by the Like Minds Club in which a panel of five distinguished media professionals grappled with what amounted to an impossible and unwise subject to predict. No one really knows the answer but the room where we were seated was packed to the rafters, reflecting the audiences desire to get some insight.
The panel traded jovial banter and disagreed over the perfect analogy for social media. First the ‘village’ was put forward, presumably taken but not referenced from Marshall McLuhan’s “Global Village”, and then ‘bazaar’ taken and referenced from Eric S. Raymond excellent book about the rise of open-source software, The Cathedral and the Bazaar. Perhaps the most articulate and succinct was Alan Moore, describing himself as, innovator, entrepreneur and mentor, who spoke about how our society needed to be more participatory. He’s also the author of the publication No Straight Lines: making sense of our non-linear world which discusses, amongst other things, “the emancipation of our information-behaviour”.
An interesting debate ensued but no one came close to sticking there neck out to predict the future of social, and nor should they because doing so could make them look rather silly in a few years time.
Next it was off to the other side of the City and Farringdon for the Twittamentary, a hour long documentary about everyday people who use Twitter. It’s directed by Tan Siok Siok, who crowd-sources the stories and videos for the project. The film is essentially a road movie accoss the United States that shows the diverse uses of Twitter from buying a pizza, stock trading and travel journalism to sex workers and homelessness.