Campaign video promo at Middlesex University


Above is a video promo I made to highlight the development of skills and experience gained by students during the campaign section of Introduction to Media and Society module at Middlesex University. As part of my new role as module leader , I revamped the content and introduced two new partnership organisations the campaign planning section of the module so that students would have experience of working with ‘real’ clients. A briefs were set by the organisations, Allia and Friends of the Earth to produce awareness campaigns. The project lasted 10 weeks and during this period students presented twice to the client, first as a pitch in early February and then presented their campaign proposals at the end of March. Feedback from students was very positive, particularly among Advertising, PR and Media students.

Publication Presentation

Yesterday I presented research from my publication, Work-based Learning, Web Media Production & the Social Media sector: A case study at the Middlesex University’s Institute for work-based learning. Below is the presentation.

Publication: Work-based Learning for the Creative Industries

Today my case study article for is published in the journal Higher Education, Skills and Work-Based Learning. The article, ‘Work-based learning for the creative industries: A case study of the development of BA (Hons) web design and social media’, highlights the knowledge and insight gained building a work-based learning (WBL) degree apprenticeship developed through the Higher Education Funding Council for England Catalyst Fund.

In the summer of 2014 Ravensbourne, a UK university sector institution specialising in the fields of design and digital media, was invited by Creative Skillset to explore the development of a work-based learning (WBL) degree through the HEFCE Catalyst Fund. Requirements of the funding stipulated that, in addition to WBL provision, the course should be offered as a two-year fast-track. This was required to help reduce the increased financial burden placed on students, which arose from the substantial rise in HE tuition fees sanctioned by the UK coalition government in 2010. Subsequently, the newly elected Conservative government have pledged to substantially increase the number of apprenticeships in UK. This has placed a greater emphasis on the Higher Apprenticeship programme and need to develop WBL programmes. Continue reading