Above is a video promo I made to highlight the development of skills and experience gained by students during the campaign section of Introduction to Media and Society module at Middlesex University. As part of my new role as module leader , I revamped the content and introduced two new partnership organisations the campaign planning section of the module so that students would have experience of working with ‘real’ clients. A briefs were set by the organisations, Allia and Friends of the Earth to produce awareness campaigns. The project lasted 10 weeks and during this period students presented twice to the client, first as a pitch in early February and then presented their campaign proposals at the end of March. Feedback from students was very positive, particularly among Advertising, PR and Media students.