Minilogue: Hitchhiker’s Choice – Advertisers’ Choice

Category : Animation, Digital Media, Electronica, highlight, Minimal House

minilogue-animalsMinilogue reside in Malmo. They have brought a freshness and vitality to electronica and have made a large contributed to the rise in popularity of minimal house. Another notable is The Field aka Axel Willner.

Below is the beautifully animated video that accompanies the equally great Minilogue tune “Hitchhiker’s Choice”. The stop-frame animation was created using a whiteboard and non-permanent pen by Kristofer Strom.

The video has had a high level of viewing on video-sharing sites and we know what happens when this new phenomena reaches critical mass….. In walk the those lovely advertising people to use it to sell us some product or other. Strom made a commercial for Carphone Warehouse which is shown here beneath the original. I hope he got paid well for it as the original must have been a labour of love. They’ve even kept the Minilogues’s original tune too.

Original Minilogue video

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The new Carphone Warehouse Ad “A Brief History of Communication”

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Sonar with Lyrics

Category : Animation, Digital Media, Electronica, highlight, Minimal House

sonar_with-lyricsAs this is my first post I thought I’d start with great piece of work that really got me excited when I first saw it back in February 07. It’s created using an object orientated program (OOP) called Processing which is developed by MIT, open source and free to download. It uses programming to randomise shapes and objects.

 

The creator of this work is a person known by the pseudonym of Flight 404. He’s chosen a track by Goldfrapp which is perfect for the style and visual representation. The images react to the layers of music.

 

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