Above is a video promo I made to highlight the development of skills and experience gained by students during the campaign section of Introduction to Media and Society module at Middlesex University. As part of my new role as module leader , I revamped the content and introduced two new partnership organisations the campaign planning section of the module so that students would have experience of working with ‘real’ clients. A briefs were set by the organisations, Allia and Friends of the Earth to produce awareness campaigns. The project lasted 10 weeks and during this period students presented twice to the client, first as a pitch in early February and then presented their campaign proposals at the end of March. Feedback from students was very positive, particularly among Advertising, PR and Media students.
Yesterday I presented research from my publication, Work-based Learning, Web Media Production & the Social Media sector: A case study at the Middlesex University’s Institute for work-based learning. Below is the presentation.
I recently rescued the Snub TV titles, which I’d worked on with the prolific graphic and record sleeve designer, Vaughan Oliver, from a ropey VHS tape found in the dark recesses of my attic. Back in the late 1980s, early 1990s I worked as a motion graphic designer for a company that provided digital compositing facilities; a much sought after service in the early days of digitally produced graphics. Consequentially, the company was very popular with print and album covers designers.
One of the heavy users was Vaughan Oliver, who produced some of the most inspired, distinctive and striking album art of the period through his company V23. A large portion of album covers were commissioned by 4AD, one of UKs most exciting and experimental record companies. I was an admirer of his work and his creativity. I also enjoyed the music contained on the discs inside the covers he designed too, particularly music produced by bands such as Pixies and the Cocteau Twins.
Today my case study article for is published in the journal Higher Education, Skills and Work-Based Learning. The article, ‘Work-based learning for the creative industries: A case study of the development of BA (Hons) web design and social media’, highlights the knowledge and insight gained building a work-based learning (WBL) degree apprenticeship developed through the Higher Education Funding Council for England Catalyst Fund.
In the summer of 2014 Ravensbourne, a UK university sector institution specialising in the fields of design and digital media, was invited by Creative Skillset to explore the development of a work-based learning (WBL) degree through the HEFCE Catalyst Fund. Requirements of the funding stipulated that, in addition to WBL provision, the course should be offered as a two-year fast-track. This was required to help reduce the increased financial burden placed on students, which arose from the substantial rise in HE tuition fees sanctioned by the UK coalition government in 2010. Subsequently, the newly elected Conservative government have pledged to substantially increase the number of apprenticeships in UK. This has placed a greater emphasis on the Higher Apprenticeship programme and need to develop WBL programmes. Continue reading
I recently gave my YouTube Conference presentation at Middlesex University entitled, “Hello, YouTubers” – Geriatric1927 and the deployment of self-created content and online sharing in retirement. In the United Kingdom, the retired population is rising and statistics show that growing numbers are using digital technology and the internet for more than search functions and buying goods online. Indeed, a small number are creating and sharing self-created content on platforms such as YouTube. This is a section of society often ignored in qualitative internet research. This presentation case studies the retired vblogger, Peter Oakley, who was interviewed as part of a wider examination into how retirees create and share content on the internet. Continue reading
The story of two TV Tower photographs
The recent examination of the cold war era through the depiction of early 1960s Berlin in the 2015 film Bridge of Spies and the drama series Deutschland 83, reminded me of a visit I made to the city in 1986 and again in 2008. On both occasions I took a photograph from the same vantage point – the visitor’s platform of Berlin’s TV Tower near Alexanderplatz. I recently placed them side-by-side. This is the story of how I came to take them. Continue reading
I’ve written this tribute nearly a week after David Bowie’s death. It’s only now that I’ve felt able to put my feelings into words. While his death was a shock, nothing prepared me for the shock of my own emotional response and the concealed depth of feeling I held for this man. Never before have I been so moved by the death of one of my heroes. The passing of creative heroes, such as Warhol, Lou Reed and Lennon, all resonated with sadness and reflection but I just moved on shortly after. Bowie, I now realise, is very different. Unlike Warhol and others, Bowie feels like a friend and creative mentor, complex but accessible. It has led me to experience the strange and untypical sensation of butterflies in the stomach and a feeling of loss. This was amplified by the fact that I’d been listening to his latest studio album, Blackstar, over the weekend of his death and felt I’d reconnected to his consciousness through his music, or so I thought. This was in itself unusual, as I hadn’t listened to any of his albums in their entirety since the early 80s. Continue reading
Today a book arrived, Media, Margins and Popular Culture, with the second publication from my PhD. My article relates to statistics showing that the retired population in the United Kingdom is rising and growth in the use of digital technologies and the internet are also increasing within this age group. However, a polarised view of this age range has emerged as either a ‘tech-savvy’ ‘silver surfer’ web user or a fearful, ‘digitally dismissive’ reticent nonuser. This suggests an oversimplified perception of the over-65s, a section of society often ignored in qualitative internet research, and overlooks growing numbers who are using digital technology and the internet for something more than to search and consume online goods and materials. Continue reading
I recently gave a presentation at the 2015 Generations themed MeCSSA conference at Northumbria University in Newcastle. What follows is outline and slide presentation.
Karl Mannheim (1952 ) wrote about problems associated with use of the term ‘generation’. He argued that generational consciousness within a generation is not necessarily homogeneous or coherent, as there will be divergent views and practices within any group. Indeed one of the main criticisms arising from comparisons and differentiation between people in pre-defined generational groups is that standardised assumptions and pre-conceptions are made about how they behave and their ability to learn. This is particularly problematic in the digital era when use of the terms ‘digital generation’ and ‘net generation’ (Tapscott, 2008) are used for the categorisation of age delineation (Buckingham, 2006). Continue reading